What price should I put on it?
This is probably the question that I am most commonly asked by artists.
The price that allows you to part with the piece and feel good about it.
This is not what most artists want to hear, but it is the only answer that I can honestly give.
Some artists are so emotionally connected to their work that they can not let it go, and no amount of money will make the process easier. I tell them not to sell. They are not ready. If they want others to see their work, look for a venue other than a gallery. Galleries are in the business of selling art.
But most artists who come to me want to sell and need to figure out a comfortable, reliable means to pricing their works of art. The most common method is to price by size.
Painters and photographers frequently have a square inch formula based on the amount of time and materials that go into their average piece. This can be adjusted if a piece is particularly complex or special materials are used. It is the base and takes the pain out of figuring something out for each piece.
Jewelers look at the materials that they use and the complexity of the piece. Likewise, sculptors, carvers and steam punk designers.
You also have to consider your market area.
Are you in a strong art market with access to lots of collectors? Are you in a tourist market? If yes, your prices can be higher.
Are you doing in craft fair market? Your prices can be lower than in a gallery.
Are you selling online? You have to consider shipping and insurance.
Bottom line is to develop a consistent pricing mechanism that fits your medium and your emotional attachment. It is up to YOU. A gallery can tell you if you are too high or too low for their market, but YOU determine the price.